Cereal: a snacking staple

While it has long maintained a seat at the kitchen table, it seems cereal may be moving beyond breakfast and even beyond the bowl, with new figures showing that 43% of US cereal consumers eat it as a snack at home.

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A snacking revolution

The number one reason US consumers snack is to treat themselves (50%), new research shows, and more than one quarter (28%) says taste is more important than health when choosing a snack.

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Sweets & Savoury Snacks World