Drive Egg-stra sales with Kinder Kids

Kinder is set to make Easter a pleasant surprise for retailers, with its biggest ever investment in TV advertising. The scale of the campaign is set to give Kinder one of the top media spends in Kids confectionery, ensuring that it’s front of mind with mums during the key Easter sales period.

According to Levi Boorer, customer development director; “Easter is the No.1 growth opportunity for kids confectionery, with last year’s 13% growth spearheaded by Kinder Kids (+31%). We plan to accelerate this momentum by placing both our Kinder Surprise and Kinder Chocolate TV ads on air in the run up to Easter, and for the first time ever, will run a ten second tag on the Kinder Surprise ad to support our Easter range.”

The seasonal tag will run from 4 March on the Kinder Surprise advert, to raise awareness during the key Easter sales period for Kids Confectionery in the three weeks before Easter.

“If independent retailers are to capitalise on the significant £272m Easter sales opportunity,” continues Boorer, “then stocking Kinder Surprise is essential. It delivers £5.9m sales during the Spring season alone, and is worth £21.3m annually as the No.1 children’s single chocolate product. The uplift in Kinder Surprise sales in Spring last year, was driven by the Impulse channel, so retailers who merchandise at till point and on the fixture can expect to benefit from a similar boost, without the risk of stocking a seasonal product as Kinder Surprise continues to be a best seller once spring has sprung.”

The popular Kinder Kids Seasonal range includes; Kinder Surprise Bunny (growing +49%), Mini figures (6 pack), Mini Eggs, and Schoko – Bons. TV support for Kinder Chocolate and Kinder Surprise continues throughout 2013.