Happy Tums campaign

Ferrero brand Kinder, which recently announced the return of its Kinder Surprise Pink and Blue eggs, will be further accelerating momentum with a bigger and better ‘Happy Tums or it’s free’ campaign, which will run until December 2015 across its Kinder Chocolate and Kinder Chocolate with Cereals ranges.

The activity, which aims to drive trial by reinforcing the products’ taste credentials, will see the brand offering consumers the opportunity to be entered into a prize draw for a Kinder Chocolate hamper, or if not satisfied with the taste, they will be issued a full refund.

The campaign will be activated through in-store media and a TV tag throughout October and November, as well as being communicated across more packs than ever before to drive maximum awareness at every touch point. In addition, the brand will be rewarding feedback from consumers online with a prize draw competition where they can win one of five family entertainment hampers.

Levi Boorer, customer development director, Ferrero, comments: “This year, we will spend £10m across our Kinder Chocolate and Kinder Surprise brands and our re-engagement with the ‘Happy Tums or it’s free’ campaign is an important part of this.”

Kinder Bueno will undergo a packaging refresh rolling out to stores from October. The new look across the popular countline brand aims to increase appeal by delivering a more modern and up-to-date image that will resonate with shoppers at the point of purchase. The packs will feature a revamped Kinder Bueno logo, and clearer product imagery to reinforce the brand’s taste and quality, as well as helping people differentiate between the two flavours; Kinder Bueno Classic and Kinder Bueno White.

Levi Boorer comments: “Kinder Bueno has had yet another exceptional year having attracted a loyal fan base. The new look helps us to reinforce the unique taste and texture of Kinder Bueno, with nothing else in the market comparing to it.”