Gluten and wheat free biscuits

Kent & Fraser, UK-based artisan producer of gluten and wheat-free biscuits, cookies and shortbreads, is set to introduce something quite unique into the savoury biscuit sector with the launch of Criscuits – the first ever cracker-biscuit hybrid.

Available from Ocado from February 2015, Criscuits, a range of thin-cut cheese savouries, will be offered in four flavours: oak smoked garlic and black poppy seeds, cracked black pepper and smoked sea salt, hot chilli-pepper, coriander and lime, and grill-roasted onion and nigella seeds. Retailing from £2.45, Criscuits are set to strengthen the increasingly popular savoury biscuit sector.

Criscuits are an all-natural, versatile snack that can be eaten alone or with cheese or dips, and have added health benefit of being gluten-free. Providing consumers with a gluten-free snack that doesn’t compromise on taste or texture, Criscuits offer truly authentic flavours whether gluten intolerant or opting to enjoy as a wheat-free lifestyle choice.

Following strong trade feedback from Speciality Fine Food Fair, Criscuits are currently being distributed by Bay Tree in the UK and are available in independents and delicatessens nationwide. From February, Ocado will be stocking all four SKUs with Harrods taking three lines from January.

John Selby, founder director of Kent & Fraser comments: “The launch of Criscuits demonstrates Kent & Fraser’s commitment to innovation and driving the category forward. We strongly believe that our new cracker-biscuit format is just what the savoury biscuit market needs and encourage retailers to stock Criscuits as a product in their own right, rather than one just for the free-from aisle.
“Avoiding gluten shouldn’t mean avoiding great tasting food and we are dedicated to using real ingredients for real flavour to ensure that great taste is never a point of compromise in our quest for gluten-free greatness.”

Criscuits are gluten, wheat, egg and GMO free with no artificial flavours, enhancers or colours.

Kent & Fraser also make a range of boxed biscuits in ten flavours that are stocked by Ocado and independent stores nationwide, with Toasted Almond Shortbreads recently being awarded two stars in the 2014 Great Taste Awards.