Chip shop flavours snack range

Burton’s Biscuit Company is adding to its Fish ‘n’ Chips savoury snack range with the introduction of two new fish and chip shop favourites – Pickled Onion and Curry Sauce.

The launch of the new flavours comes at a pivotal point in the growth of the brand, less than a year after its reintroduction.

Originally popular in the 1980s, the brand was revived in early 2014 due to overwhelming trade and consumer demand, having topped a poll in The Sun newspaper naming Fish ‘n’ Chips as the snack brand that consumers were most keen to see return to the fixture.

Both variants will be available from March in 40g grab bags, 5 x 25g multipacks and 125g share bags, with RRPs of £0.59p, £1.59 and £1.39 respectively.

Both variants will also be available in case sizes of 20 (40g grab bags) and eight (for multipacks).
The launch will be supported by a through the line campaign spanning ATL, in-store and social media activity.

“The combination of really distinctive chip shop flavours and bold newspaper-style packaging is a real point of difference for Burton’s Fish ‘n’ Chips vs. all other savoury snacks,” says David Costello, head of customer category management at Burton’s Biscuit Company.

“Two more distinctive flavours will broaden the brand’s appeal, introducing Fish ‘n’ Chips to a younger audience. It’s a win-win combination for retailers that will ensure the continued growth of the savoury biscuit market in 2015.”