Cross-brand promotion in the bag

United Biscuits UK, the manufacturer of biscuits, snacks and cakes, is running its biggest-ever cross-brand promotion on its portfolio of bagged snacks to drive sales for retailers.

The three-month ‘Happy Days Are In The Bag’ campaign will offer consumers the chance to win ultimate days out at some of the UK’s biggest attractions. The promotion will run across 140 million packs.

Running in association with the Merlin Entertainments Group, the promotion is featured on handy packs and multi-packs across ten different brands – Hula Hoops, KP Nuts, Skips, Mini Cheddars, Space Raiders, Discos, Nik Naks, Roysters, Frisps and Wheat Crunchies.

The promotion will be supported by a dedicated shopper marketing campaign that will be activated in the Grocery and Impulse channels, as well as a digital advertising plan on key portals and social media sites. 

Helen Warren-Piper, marketing director – Bagged Snacks at United Biscuits, comments, “Together, these brands are worth more than £250 million to retailers every year and the promotion represent a great sales opportunity.”