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Three new flavours at Ricola

Posted 24 May, 2011
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Ricola has launched three new flavours of its Swiss Herb Drops into the UK market. The new flavours – Honey Herb and Mixed Berry are supplementing Ricola’s bag portfolio, while Orange Mint will be the latest addition to its click-shut box range.

UK Country Manager, Andy Richman, says, “The natural ingredients in Ricola have made us one of the leading confectionery brands in Europe and the States. We’re looking forward to bringing these new products to market at a time when Ricola is also really starting to take off in the UK, enjoying year-on-year value growth of +5.1%.”

Containing thirteen Swiss herbs, including Elderflower, Lemon Balm and Thyme, Ricola sweets use no artificial colours or flavours and are suitable for vegetarians.

Both the bags and the boxes have a recommended retail price of £1.28.

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