It’s all gold for Ferrero
The Ferrero Group unveiled its products for Christmas 2019 at a (literally) glittering launch event at London’s Café de Paris last week.
A dazzling and opulent event space, Café de Paris never fails to leave a lasting impression, and it was a little surreal walking into such a glam venue at 11am on a Thursday morning. Down on the floor, preparations were being made for the morning’s entertainment, and judging by the hoop being suspended from the ceiling, we were in for a treat indeed!
Following a spectacular display from acrobats, fitting with this years theme of ‘the Greatest Show by Ferrero’, performing death-defying feats of strength and skill (I don’t think I breathed during the whole thing), we got down to business.
As Levi Boorer, customer development director at Ferrero, said: “Christmas is a key seasonal trading spike for the confectionery category. Ferrero’s diverse portfolio contains a number of best-selling, quality brands that help to drive category growth, offering shoppers great tasting products to gift and share during the Christmas period.”
Following a dramatic performance, a group of light-up drummers drew back the curtains to reveal all of the new products across Ferrero’s brands this season, including novelties, figures and advent calendars.
Following strong sales last year (+14.2%), Thorntons is expanding its Continental selection with a Continental Winter Markets box (273g RRP £9.68) containing six new flavours “that represent rich and evocative flavours from every corner of Europe”, including Italian Panforte, Dutch Speculoos and Clementine Caramel.
The Thorntons Snowflake collection (160g RRP £5.38) will feature two new flavours, including Salted Caramel Snowflake and Burnt Sugar Snowflake, while Raffaello will be launching a new “giftable” 100g round box with a decorative bow (RRP £4.25).
After the launch of The Cheeky Elf figure last year, Thorntons is adding The Snowy Bear (200g) to its range of figures, while also updating its Cheeky Reindeer (200g). The Cheeky Elf character will also be available as a small “self-treat” product (29g RRP £0.75) in four different designs.
Nutella will bring back its seasonal packaging across all four jar sizes, and introduces a gifting trio-pack (3 x 30g jars RRP £3.20)
Christmas 2019 will see Kinder add the Kinder Mix Reindeer Headband (167g RRP £7.00) to its seasonal range, while the Kinder Surprise Egg 100g will feature new Polar Bear toys with “great playability”, including water-shooting and colour-changing features. Kinder Joy will also return this Christmas with new festive designs.
Kinder has added the Kinder Mix Hexagon (152g RRP £5.50) and the Kinder & Love (37g RRP £1.80), which is “a perfect self-treat or stocking filler item… and can be turned into a decoration to help shoppers spread the festive cheer around their home”.
And that’s just the Christmas new releases, phew! Ferrero also has a raft of year-round NPD so keep an eye out on the site for news on those.
- A guest blog from Confectionery Production’s digital editor, Kat Skeates. Keep in touch [email protected] and on social media @confectionprod