Snack attack
This week has been all about the snacks with both global and regional brands increasing their focus on this important category.
PepsiCo announced that Doritos has become the no.1 sharing brand in the impulse channel, outperforming the category and growing at double the rate of its nearest competitor. Cross promotions, such as the ‘Fire and Ice’ campaign, has proved important for the brand and its marketing strategy, including social media game Doritos Dip Desperado, resulted in a 22% increase in sales of Doritos’ dips.
Campbell has seen its income from its soup business fall and is broadening its offerings in the snack sector while retailer Spar has introduced a new range of own brand snacks with three new grab bags. Finally, in the UK, Symington’s and Seabrook have teamed up to launch bread crisps as an alternative to traditional potato crisps.
On a more somber note, I would like to extend my condolences to the family, friends and work colleagues of Ricola’s CEO Adrian Kohler, who tragically committed suicide last week.
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Katrine Kjoeller, Editor
Sweets & Snacks Europe
