Mentos launches media campaign

Mentos has announced that a TV advert will run nationally this autumn/winter as part of its £2.3 million media campaign.

The TV advert will run alongside video on demand services and social media until the end of the year. In addition, a digital marketing push in parallel, promoted the brands new sharing bag format, available to grocery, convenience and wholesale channels.

The brand new creative asks viewers ‘When did we forget to connect with each other?’ showing children as ‘Mentos Mentors’, helping adults make new connections by following the simple way kids connect with each other.

Claire Powley, senior brand manager for Mentos, said, “We’re delighted Mentos continues to be a favourite brand of choice for consumers, and it’s because of its popularity that we’re able to really drive our task of bringing people together and encouraging fresh connections. The new TV campaign will reach millions of UK 16-34 year olds and with the extra digital support for the new sharing bags, the ‘Mentos Mentors’ campaign really will be hard to miss. It’s an exciting time for Mentos, with the launch of the new sharing bags perfectly complementing our ambition to encourage consumers to connect by sharing their experiences but more importantly, their confectionery.”