Tricks and treats from Mini Oreo

Mini Oreo is to launch its first ever Halloween limited edition, with a spooky version of its 6 x 25g packs. The packs feature a fun and creepy design  and for a seasonal trick, the biscuits have been filled with an orange coloured vanilla flavour cream.

The packs will also include a coupon giving consumers 40p off Mini Oreo 150g snack packs, valid until 31 March 2012. Susan Nash, trade communications manager at Kraft Foods UK, says, “Halloween can be an important sales occasion for retailers, and offering a good range of traditional favourites in seasonal packaging can really help to get customers excited about the big night. Halloween Mini Oreo will be available from 26 September, priced at £1.59 (RRP).