Hancocks brightens children’s market

Hancocks Cash and Carry has exclusively launched its own range of novel children’s chocolate bars – Hibbi. Hibbi the Hippo fronts the novel range of chocolate, which includes popping candy and banana flavours, in a market that is crying out for more innovation.

“The children’s sugar confectionery market is very busy, however chocolate seems to have missed out on innovation and novelty. At Hancocks, we are seeking to address this for our customers, offering them a lively and exclusive range of bars under the Hibbi brand that can provide strong margins and great value for shoppers” says Jonathan Summerley, Hancocks purchasing director.

Hibbi chocolate is available in all 18 cash and carries across the UK now.