New popcorn brand unveiled

Savoury & Sweet, Midlands based popcorn manufacturers, has launched a range of popcorn called Lord Poppington’s.

The range comes in four delicious flavours, ‘Sweet and Salty’ combining golden Barbados sugar from The West Indies Sugar & Trading Company blended with Cornish Sea Salt Company salt. The other flavours include ‘chilli and lime’, ‘lightly sea salted’ and ‘four cheeses’, a natural seasoning blend of Cheddar, Red Leicester, Camembert and Mozzarella cheeses. The ‘sweet and salty’ flavour comes in 30g and 100g bag size, all the other flavours come in two sizes, 20g which is ideal for lunchboxes and a 75g bag, suitable for sharing.

Kurt Hilder director of Savoury & Sweet explains, “I am very proud of the Lord Poppington’s range of popcorn, we put in a lot of late hours have had some great feedback on the branding, packaging and most importantly the taste! I did a lot of research and taste testing as I wanted to make sure we had some unique flavours. Quality has been at the forefront for this range and that is why we only ever add flavours at the very end of the manufacturing process to ensure a clean, crisp and fuller-flavoured popcorn.”

The brand is based around the character of Lord Percy Poppington who is talked about but never seen, his true identity always remaining anonymous. Savoury & Sweet will use Lord Poppington’s gentry characteristics on an ongoing basis to enhance the brand and the image of the premium popcorn range. This unique approach is already creating a cult following online and the character will be used in many various and imaginative ways to create further awareness on the product range, build the brand into other product areas and interact with customers directly.

The popcorn is available online on Amazon and in selected independent outlets with the recommended retail prices at 95p for the small packs and £1.49 for the large packs. Savoury & Sweet are also embarking upon an extensive marketing and PR campaign to increase the awareness of the range.