New flavour for Cheddars range
United Biscuits (UBUK) is offering customers a tasty savoury biscuit in crispy bacon flavour.
McVitie’s Cheddars crispy bacon flavour is sure to be a mouth watering hit and is available to buy now at a MRRP of £1.41. United Biscuits research shows that almost 40% of McVitie’s Cheddars buyers also bought Bacon flavoured snacks, which is 34% higher than the average Savoury biscuits buyer, showing that the flavour resonates exceptionally well with Cheddars consumers. This growing demand for bacon flavoured snacks, combined with the impressive 18% growth currently being seen in savoury biscuits, demonstrates what a key growth opportunity the savoury biscuits market is for retailers.
The new flavour addition to the range will be available in the same 150g roll wrap format as other products in the McVitie’s Cheddars range, with the addition of a purple colour at one end to differentiate from the core range. Retailers can stock it alongside existing savoury biscuit lines and the splash of colour will create standout on shelf. The product will be supported by an initial trial price mechanic, as well as price-links to existing McVitie’s Cheddars lines.
Gerry Roads, savoury biscuits brand director at United Biscuits says, “Bacon is a mainstream, everyday flavour that consumers love and we’re really excited about the sales opportunities the launch of McVitie’s Cheddars Crispy Bacon will provide retailers.”