UK first – chocolate coated Jelly Beans

In September, The Jelly Bean Factory is launching gourmet Jelly Beans with Belgian chocolate.  Unique and guaranteed to stand out on shelf, the range is aimed at the more discerning customer seeking something a little bit different from the category. The company is confident that the collection will bring welcomed sales success for its retail partners, both in terms of volume as well as value.

The range, designed to introduce new users to the brand and increase basket spend with loyal fans, is expected to contribute to the brand’s ongoing growth that is currently up 30% on last year. The range’s unique combination of Gourmet Jelly Beans with quality Belgian chocolate promises a double hit of amazing flavour that will delight the taste buds and get people endorsing the range within their immediate social communities.

The brand is keen to create a great ‘buzz’ at launch and is embarking on a PR and Social Media campaign, supported with sampling opportunities, to secure strong awareness.

The new collection comprises four single flavour packs in raspberry, mint, coffee and cherry (RRP £3.50 for 110g) plus a fruit mix flavour pack (RRP £3.50 for 110g).  The format has been designed with gifting and treating in mind.

Each gourmet bean from this new collection is covered in dark, milk or white Belgian chocolate which is delicately infused with natural flavours to match the flavour of the jelly bean centre. This gives a double hit of amazing flavour and a new texture sensation – unique soft smooth chocolate with a slightly chewy gourmet bean in the middle.

Commenting on the forthcoming launch is Richard Cullen, managing director at The Jelly Bean Factory,  “We are very excited about this launch.  We initially developed this concept over 10 years ago, but decided to concentrate solely on driving and building our gourmet jelly bean brand.  Now we have established a strong customer following, the time is right to launch this unique product concept.  We have been perfecting the recipe over the last 12 months to ensure the trade and customers receive the quality we are renowned for.

“This new collection creates an opportunity for our existing customer base to ‘trade up’ and bring greater category value for our retail partners.  We believe the uniqueness and the taste explosion of this range will make it one of our most succesful launches to date.”

Every gourmet jelly bean from The Jelly Bean Factory uses 100% natural flavours and added fruit juice in the fruit flavours, and contains no artificial colours.   They are gluten free, nut free, gelatine free, GMO free, halal certified and kosher compliant as well as being suitable for vegetarians and coeliacs.

The new product along with the rest of the range, is available for distribution across its 55 international markets (including the UK).  It is available via wholesale and also sales direct into larger retailers.