Jacob’s Oddities voted savoury snack product of the year

Following its launch just a year ago, Jacob’s Oddities has already become a £9.1m brand and has now received the accolade of being voted savoury snack product of the year 2013, following a survey of 10,005 people by TNS.

Established 25 years ago, product of the year is the world’s largest consumer-voted award for product innovation and reflects shoppers’ perception of the most innovative products on the market.

Gerry Roads, marketing director of Savoury Biscuits, UBUK, “We’re really pleased to have received this recognition for Jacob’s Oddities, especially as it’scoming directly from our consumers.  We’ve worked hard to ensure the product resonates with the growing needs of consumers and as a result we’ve successfully recruited younger consumers into the savoury biscuit aisle and achievedthe savoury snack product of the year award for 2013.”

UB recently extended the range to include three new variants; salt & vinegar, sour cream & chive and ready salted, which join the existing smoky bacon and cheese variants.  The range is available in multipacks, sharing bags and handy packs (cheese and smoky bacon flavour only),priced at MRRP £1.75, £1.42 and 49p respectively.  The brand is also being supported by a fully integrated media campaign later this year to drive further awareness and trial amongst younger shoppers, more information on which will be available in due course.