Toffee themed for Halloween

As the dark nights and cold weather moves in Bonds Confectionery is giving the market a seasonal boost by launching the new Cinder Toffee and Bonfire Treacle Toffee.

The respective 150g and 140g bags of chewy Bonfire Toffee and crunchy Cinder Toffee have been created to appeal to adults and children alike who are looking for an indulgent long lasting snack to enjoy alone, share and take to a party or simply to cater for demanding trick or treaters.

Now available to retailers across the UK, the Cinder Toffee is packaged in a clear bag to enhance its traditional shelf appeal while each piece of Bonfire Toffee is individually wrapped and sealed in an eye catching black and orange bag.

Designed to minimise risk of left over product after the Halloween and Bonfire Night festivities, the Cinder Toffee and Bonfire Toffee bags are guaranteed to be popular throughout the autumn season.

Philip Courtenay-Luck, managing director of Bonds Confectionery said: “As with all of our products, we look carefully at the changing seasons and trends to develop products to capture the shopper’s attention. Bonfire Toffee and Cinder Toffee are firm favourites and with our modern packaging we’re certain they’ll be a strong sales generator.

“Conventionally, manufacturers have shied away from clear packs, but we’ve found that shoppers are becoming more conscious of what they are consuming and during our product testing for the traditional Cinder Toffee this packaging type was well received. Bonfire Toffee lends itself to a more dramatic packet which is why the distinctive black and orange colouring was used.”

For retailers wanting to maximise sales during the autumn season, other popular Bonds Confectionery bags include the milk chocolate Honeycomb and the Retro Classics, which include favourites such as Love Hearts, Pez and Dennis & Gnasher chew bars.