Major brand boost

Big Bear Confectionery has announced a £500,000 brand marketing programme to further boost its support for the trade.

Focusing on iconic brands XXX Mints, Paynes Poppets, Just Brazils and Fox’s Glacier Mints, the programme will support the launch of new products, new pack designs, extensions to much-loved ranges and a brand new children’s confectionery range, set to hit the shelves in April.

Matt Baker, sales and marketing director for Big Bear, says: “We have consistently outgrown the market and want the trade to benefit further, by re-energising our key brands and creating a platform for continued new product development.

“Our well-known brands will be supplemented by major NPD launches in a programme, which will optimise digital and social media channels and include sponsorship, on-pack promotions, competitions and advertising.”

Ross Stanley, head of trade marketing at Big Bear, adds: “We still enjoy very strong brand recognition, particularly from consumers who remember the TV advertising for Fox’s Glacier Mints with the fox and bear. Our 2015 campaign will introduce a whole new generation to much-loved favourites, as well as meeting current demand for value sharing packs, small gifts and ‘just for me’ mini packs.”