Muesli in snack pots

Award-winning British Bircher muesli brand Cuckoo has signed a deal with corporate catering service Bidvest 3663 after rebranding its packaging and resizing its pots to tap into the growing demand for convenient on the go products.

Lucy Wright and Anna Mackenzie, Cuckoo co-founders, explains, “These developments will help the business better tap onto growing demand for convenient on the go products.”

On the go food consumption has increased by 10% over the past year, with breakfasts brought and consumed in transit accounting for 7.6% of all occasions.

To grow its share of this expanding market, Cuckoo has resized its Bircher muesli pots to 150g packs, ensuring that they are more convenient than ever to eat while on the move.

As well as this, the brand has also revamped its packaging, with brighter colours and a bolder design to increase consumer appeal and improve its on-shelf presence.

With an average of 236 calories per 150g single-serve pot, Cuckoo Bircher museli is low-GI, sweetened with fruit sugars and a great source of fibre and protein.

Cuckoo is available from Waitrose, Booths, Selfridges, Daylesford Organic, Harvey Nichols, AMT Coffee and other independent stores.