New pack design for KP Nuts

With nut products increasingly being consumed outside of the traditional seasonal peaks and new snacking consumption trends being identified, KP Nuts is looking to spearhead further category growth with a packaging upgrade and a modern look.

The vibrant design is available in upgraded foil packaging, with the iconic KP golden rays that surround the KP logo enhanced to give stronger stand out on shelf.  Furthermore, in a response to demand for improved functionality on KP Nuts’ sharing bags, a re-close label on larger packs has also been introduced so that consumers can easily store away the pack for another occasion. Catering to the needs of the convenience channel, the brand has launched its chilli flavour in a new 50g pack and introduced a £1 price-marked pack range, available across its Original Salted, Dry Roasted, Salt & Vinegar and Chilli variants.

Matt Collins, trading controller convenience at KP Snacks, says, “Being eye-catching on the shelf is key on such a busy and often, complex fixture. While we want to maintain the brand’s heritage and popularity in the sector, it’s important for us to keep moving forward and stay relevant to today’s consumer. The new packaging with its modern design and metallic edging really delivers on this, ensuring the KP brand acts as a beacon for the nut category.

“As part of an on-going commitment to product improvements for our market leading brands, our higher grade of film wrap on all our packs ensures every nut that reaches our consumers is the best possible quality, delivering the perfect taste.  Our new 50g pack and £1 range are perfect for convenience retailers to target the top-up shop mission and offer loyal consumers great value for their money.”