Cracking results for 2014

Eat Natural, the fruit and nut bar brand, has announced a cracking set of results for 2014 and promises to ‘raise the bar’ for 2015 and beyond, by investing in new machinery, people and markets. Praveen Vijh, the co-founder of Eat Natural, believes that “Market forces have collided in the past 12 months, seeing a […]

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Snacking insight

The world is snacking more than ever, according to three new reports from research firm TechNavio, which highlight market growth rates and trends set to impact the global cereal bar, savory snacks and confectionery markets. The markets are posting CAGRs of 3.77%, 4.57% and 5.06% respectively. The new reports highlight the increasing popularity of cereal […]

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Seasonal sales initiative

Ferrero will be creating a compelling sales opportunity for retailers this Christmas. With three multimedia campaigns across its Ferrero Rocher, Ferrero Collection and Raffaello brands and the introduction of a range of new products, the business is spending a total of £7m, marking Ferrero’s biggest support plan to date to maximise awareness of the total […]

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Up on the roof

As two Italian chefs expertly demonstrated how a Raffaello is created at the Ferrero Carnival press event on Friday, it was easy to imagine that each and every one of these chocolates is hand made with such skill and precision. The samples we were offered were not the chocolates we had watched being made before […]

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Survey on snacking patterns

According to a survey by Canadean, fruit and vegetables, cereal bars and yoghurts are more commonly snacked on in the morning, while crisps, chocolate and cake are consumed more often in the afternoon. Consumers aim to eat healthily, but as the day wears on they stray from their good intentions towards more unhealthy snacks. The […]

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Snack bar of the year

White Chocolate Chip Tracker, the latest flavour from Mars Baked, has won the ‘snack bar’ category within the Product of the Year Awards 2014. Tracker introduced the new flavour in March 2013 to sit alongside the Chocolate Chip and Crunchy Peanut varieties. Daniel Newell, brand manager of Tracker says: “Since launching the cereal bar category […]

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Wild website for snack bars

Wild Trail has announced the launch of its new website at www.wildtrail.co.uk. The new site compliments the recent rebranding of the company and aims to help further establish the brand’s prominence in the cereal bar category offering the ‘Best Bar per Bite’. Since unveiling its rebranding earlier this year, undertaken by London based B&B Studios, […]

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Cereal-based micro pellet certified

Limagrain Céréales Ingrédients (LCI) has obtained French AB Organic certification for one of its cereal-based micro pellet products. The market for puffed cakes, using pellets to expand them without the need for fat, is being revolutionised,” explained Patricia Panel-Dusséaux, marketing manager at LCI. “From products very focussed on nutrition a few years ago, the ranges […]

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