Innovative Bites presents savoury pressed pretzels
Innovative Bites is expanding its savoury snack range by launching of ‘squeezed’ elephant pretzels in the UK.
The slim, bite-sized snacks are available to retailers and wholesalers across the UK, incorporating three SKU’s – sea salt, black & white sesame and mixed seeds, presented in individual 40g, 90g and 180g sharing bags.
Developed and manufactured by Alka Group, the new baked range bolsters Innovative Bites’ expanding snack portfolio, which already features New York Style Pitta Chips – as well as its extensive confectionery range.
Vishal Madhu, founder and owner of Innovative Bites, says, “We are very excited to bring Elephant pretzels to the UK exclusively and for the very first time. I have no doubt the product will excite both the retailer and the consumer, as there is nothing quite like them currently on the market.”
He adds, “Consumers continue to look for snacks that are better-for-you and that taste great, and Elephant pretzels deliver on both of those things in a big way.”
With less fat than standard crisps, Elephant pretzels present a modern twist on an old favourite snack, with all the flavour and crunch of a regular pretzel – but lighter, crispier, flatter and more versatile.
The new Elephant ‘squeezed’ pretzel lines are available from Innovative Bites with a recommended retail price of £0.29 (40g), £0.79p (90g) and £1.50 (180g).
