Cadbury Mini Eggs on holiday this summer
UK consumers will experience new limited edition packs of Cadbury Mini Eggs on holiday this summer.
The new packs will feature only yellow Cadbury Mini Eggs. Available via in pack vouchers are four holidays worth up to £6,000 and 5,000 summer goodies, including bluetooth speakers, beach bags and sunglasses.
Laura Halton, brand executive at Cadbury, says, “Sharing bags grew faster than total chocolate last year and Cadbury Mini Eggs was the single biggest contributor to this incremental growth. As chocolate candy shell sales peak in the summer months and we see consumers looking for alternative treats, we believe Cadbury Mini Eggs on holiday provides a great opportunity to drive the category.
“What’s more, consumers have been calling for all-yellow egg packs so it’s egg-cellent that we can offer them this special sunshine inspired treat during the summer.”
The promotion kicks off this month and all prizes must be claimed by 31 December 2017.