Snack brand uses Shazam to promote product
Artisan crisp brand Fairfields Farm has teamed up with mobile app Shazam to promote its new snacking concept, Heat & Eat.
Launching in UK Tesco stores on 11 September, Heat & Eat microwaveable hot crisps with dip consists of a gusseted pack containing 125g crisps and a 50g dip pot. The pack can be torn open and heated in the microwave to create crisps that taste like they have just come out of the fryer, the company says.
Fairfields Farm has teamed up with Shazam as the first snack brand to use its technology on pack with consumers able to scan anywhere on the packaging to be taken to a Heat & Eat portal with info, nutrition and a video.
Robert Strathern, founder of Fairfields Farm, says, “Everything about Heat & Eat has been a learning curve for us, from the concept to the packaging and the branding.
“When Shazam approached us to be a case study it seemed a perfect fit and an ingenious way to explain to our customers exactly what Heat & Eat actually is. It was a no brainer.”
The new Heat & Eat packs are encoded with Shazam technology which allows users to scan anywhere on the pack to be transported to a Heat & Eat portal which will include a video, information and nutrition details.
“This is a great way for us to connect with our customers,” adds Strathern. “Heat & Eat is a truly innovative concept and Shazam is the perfect way to promote it. We hope that by working with Shazam we will increase interest in the brand and help to boost sales of the new packs when they launch in September.”
