UK retailer introduces candy floss flavoured grapes
UK supermarket Sainsbury’s has become the first mass market retailer to launch candy floss flavoured grapes, described as tasting ‘just like something from the fairground.’
The ‘Cotton Candy’ fruit was launched on 1 September and priced £3.00 for a 400g punnet. Naturally grown and free from added flavours or colours, the Cotton Candy variety was grown and developed in California, USA. Stemming from a Lambrusca variety, it has a distinctive but extremely sweet flavour and surprising taste of candy floss.
Finbar Cartlidge, buyer at Sainsbury’s says: “We continue to work with growers in Britain and worldwide to discover new and exciting products. With all the health benefits of usual grapes, we anticipate this variety being popular with all our customers, whether they want to encourage their kids to eat more fruit or simply looking for something more fun.”
It follows the return of Strawberry Grapes, a small grape variety from Greece with a distinctive strawberry taste. Since launching five years ago the variety was also available from 1 September from 41 stores priced £3.00 for 400g.
