Grenade launches Energy drink
Grenade – known for its Carb Killa range – has launched its brand-new product, Grenade Energy.
Perfect for consumers looking to give themselves an extra boost whilst reducing their sugar intake, Grenade Energy, is the first of its kind from the sports nutrition brand, as it enters this competitive category.
Using all-natural caffeine and zero sugar, Grenade Energy caters to consumer needs for low-sugar energy drinks. It contains the same caffeine as two espressos, added electrolytes for hydration (including magnesium), with a boost of B vitamins to aid recovery and added BCAAs – plus no artificial preservatives or colours.
CEO and co-founder, Alan Barratt, said: “We’re pumped to take the energy world by storm with our new product. There is no doubt that the sports and energy drinks sector is a large and dominating market – but in true Grenade style, we’re offering something different to market, whilst immersing our brand into the category.
“Our brand-new flavour-packed Energy drink will give consumers the ultimate energy fix that comes at no cost to their healthy and active lifestyle.”
Grenade Energy is available from grenade.com, Amazon, Holland and Barrett, Budgens and Londis stores as well as available to purchase wholesale from Booker Retail Partners, Muscle Finesse and Tropicana. RRP: £1.99 per 330ml can.
The increasing cases of obesity due to the high consumption of sugary drinks, owing to the sedentary lifestyles of a majority of the consumers, is making them aware about the ill-effects of consuming high amounts of sugar.