Americans opt for indulgence
According to Canadean, the desire for indulgence, novel flavours and creamy textures motivates 47 per cent of ice cream consumption in the US. This desire for indulgence is most prevalent in the consumption of impulse ice creams, such as packaged cones, where it motivates 50 per cent of consumption.
Health has little influence on the consumption of ice cream in the US,
with ice cream being perceived as a treat or reward during consumers busy lives. Consumers tend to opt for decadent products but will choose smaller portions.
According to Joanne Hardman, Analyst at Canadean: “Manufacturers should extend their portfolios to offer premium products to meet the demand for luxury indulgence, combining sweet and savoury flavours such as the heat of chilli or a soft hint of elderflower, and sorbet textures for those consumers looking for more novel experiences at home.”