Jimmy’s unleashes Pure Popcorn impulse bags

Jimmy’s UK has announced the launch of a new range of ‘impulse’ products for its Pure Popcorn brand.

Following the brand’s launch in the UK market in October 2017, Jimmy’s UK will be offering a new ‘impulse bag’ designed for the convenience, forecourt and grocery sector in its three classic flavours: Seasalt, Sweet and Sweet & Salty.

Steve Seddon, director at Jimmy’s UK, says, “Popcorn sales are soaring in the UK market, which can in part be accredited to the shift in consumer habits from traditional – generally spud-based – snacks to ‘good-for-you’ alternatives.

“Designed to be more efficient on the fixture, the new size makes the product suitable where space is at a premium. There has been no alteration in bag weight, giving our customers great value for money as well as great flavour.”

Each Pure Popcorn bag contains less than 100 calories, less sugar and salt compared to regular popcorn and no aromatic substances, colourings, flavourings or sweeteners, the brand says.

Seddon adds, “Pure Popcorn is already one of the healthiest popcorn brands available in the UK, but there is no room for complacency in this ever-evolving market.

“We are passionate about product innovation, especially championing our star ingredient chicory beet root fibre – a revolutionary alternative to sugar – and we are proud to have succeeded in our ambition to further reduce the sugar and fat content in our sweet variety.”

Jimmy’s Pure Popcorn is available at a RRP of 89p per bag and is stocked in WHSmith Travel stores and independent retailers around the UK.

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