Snack brand links with zoo

As part of a busy summer marketing campaign to celebrate the launch of Pom-Bear Zoo, Intersnack’s brand new snack has now become official sponsor for the Go Wild! Theatre at Dudley Zoo.

The Pom-Bear sponsorship supports daily shows at the Go Wild! Theatre, helping Dudley Zoo to maintain a programme of regular activity that is fun and educational for families and children. The theatre introduces Dudley Zoo visitors to the wonderful world of wildlife and offers a close up view of creatures great and small, with chances to handle and pet them while learning more about the habitats in which they live and thrive.

Julia Lockett, marketing manager for Dudley Zoological Gardens said: “We are really pleased to have Pom-Bear on board as official sponsor of the Go Wild! Theatre and shows. We are especially looking forward to welcoming Pom-Bear to a show sometime soon!”

Pom-Bear Zoo introduces Pom-Bear’s ‘Zoo Friends’ – a mix of brand new animal shapes, with up to nine different characters in each bag. With a new ‘Really Cheesy’ flavour, Zoo is made from potato cooked in sunflower oil to the same light and crunchy recipe as rest of the Pom-Bear range. An individual 19g bag of Zoo has fewer than 100 calories per pack; contains no artificial colours, preservatives or flavour enhancers; is suitable for vegetarians and gluten free.

Pom-Bear Zoo is available in leading supermarkets nationwide. This summer the brand will also link with a number of other zoos and wildlife parks across the UK.