Cake slice snack packs

Finsbury Food Group has announced the launch of the Weight Watchers Cake Slice Snack Pack.

Each Cake Slice Snack Pack contains five individually portioned slices and is available in a range of seven flavours: Angel, Toffee Apple, Bakewell, Carrot Cake, Belgian Chocolate, Coconut and Lemon Cake.

The Snack Pack packaging has been designed for busy Weight Watchers consumers who fancy just one slice but don’t want to open the whole pack. Each portion is clearly labelled with ProPoints values (ProPoints value of 2 per slice) to aid portion control, and the stay-fresh packaging ensures the cake slices won’t get squashed in a bag while on the go.

Lawrence Trist, sales director of Finsbury Food Group commented: “We greatly value our relationship with the Weight Watchers brand and with innovation a priority, we continually review and develop our products to ensure they remain market leading and relevant to their consumers’ needs. The packaging ensures the product stays fresh and tasty, and of course portable, so it really is a treat suitable for any occasion.”

Matt Davis, head of licensing at of Weight Watchers said: “We are positive that the portable packaging of the Snack Packs will be perfect to help our customers keep on track. They are great for elevenses, lunchtimes and evenings, or just to have in your bag while on the go. ”