The big cake sale

Following last year’s inaugural association between Wright’s and Rainbow Trust, the cake mix manufacturer has announced its continued involvement with the children’s charity and sponsorship of its flagship fundraiser ‘The Big Hour Cake Sale’.

‘The Big Hour Cake Sale’, Rainbow Trust’s biggest annual fundraising and awareness campaign takes place from 21–27 October 2013. People across the country are being urged to use the ‘extra hour’ they gain when the clocks go back this October to get baking and help families who are acutely aware of just how precious ‘one’ hour really is.

David Wright, managing director of Wright’s said: “The timing of ‘The Big Hour Cake Sale’ coincides with the autumn launch of our revitalised pastel coloured packaging and new slogan Little Bag. Lots of Cake.

“The new packaging, designed very much with the younger generation in mind, also comes with ‘back of pack’ recipes on how from just one mix you can make: a single cake, 24 cupcakes, 12 muffins or a tray bake. We hope this will encourage ‘would be’ bakers to donate their extra hour and get baking for such a worthy cause.”

Wright’s cake mixes are available in a range of five flavours: Carrot, Ginger, Madeira, Chocolate Fudge and Toffee, and only require the addition of oil and water.

David Wright continued: “We have all been incredibly impressed with the great work Rainbow Trust Children’s Charity undertakes and feel honoured to be supporting such a worthwhile cause.  It’s also great news that TV baking star and best-selling author Jo Wheatley, is supporting this year’s efforts as she perfectly highlights the fun and creativity that comes with home baking.

“We hope the association with ‘The Big Hour Cake Sale’ enables us to engage with new customers but urge our existing Wright’s customers to visit thebighour.org.uk and support such a special charity.”

The Big Hour Cake Sale marketing campaign will include PR, social media, digital & direct marketing, advertising and fundraising events.