The future of the biscuit industry
The €12 billion Western European biscuits market has maintained steady growth in recent years, yet there are still challenges for biscuit companies to overcome, according to Rabobank’s latest report, dubbed Fewer Crumbs More Dough. Average growth has been around 3%, yet the market remains fragmented and manufacturers are faced with two pressing concerns: volatility in […]
Confectionery ‘masterbrand’
A new consumer-facing masterbrand is set to strengthen shopper appeal for Tangerine Confectionery after consolidating its sugar portfolio. The creation of Candyland supports Tangerine Confectionery’s brand strategy to bring together many small and diverse product groups, with limited stand-alone equity, under one umbrella brand, while retaining product equity from iconic products such as Wham and […]
Consolidation vs acquisition
The latest report from Cloetta has highlighted a widespread trend – unusually large fluctuations in sales, partly due to aggressive competition in the grocery retail trade. For the Swedish company, that has meant an overall decrease in volume during 2011 and forced price increases that will take place this autumn. The confectioner will also consolidate […]
Irish Valeo to take over Jacob Fruitfield
Irish company Valeo Foods has agreed to acquire biscuit and jam maker Jacob Fruitfield – a company with an estimated value of about €70 million.