Spreading the joy
Kinder is spreading the joy this Easter with an egg-citing retailer competition designed to drive consumers into store and to increase sales during the key Easter sales period.
The competition will see 10 lucky retailers receive everything they need to execute the perfect Easter Egg Hunt in store or within their local communities. The winners will receive all the essentials to create an Easter Egg Hunt including: marketing materials such as posters for store windows, branded goods, free stock and incentivising consumer prizes such as family day out vouchers.
Retailers must simply pop into one of the participating depots and fill in an entry form to nominate their store, or complete the form online at www.ferrero-trade.co.uk. Entries open from 11 January and winners will be announced in early February, ahead of the activation of the Kinder Easter Egg Hunts on 25–27 March (Easter Weekend).
Levi Boorer, customer development director, Ferrero comments: “We admire and value everything that our retailer partners do to give back to the communities they operate in, and we want to lend a helping hand and spread some joy in store at Easter. We are looking forward to receiving the store nominations and want to wish all retailers entering the best of luck.”
Kinder Joy is a limited edition plastic egg featuring a tab opening up into two halves – one half to discover layers of creamy milk and cocoa cream, and one half to reveal a fun toy, along with a spoon to enjoy each indulgent mouthful.
Kinder Joy is a seasonal sub-brand within the existing Kinder portfolio that uses bright spring colours that are intended to create stand out on shelf and give shoppers a completely new Kinder experience that taps into the novelty nature associated with Easter purchasing.
