Wafer overhaul
Time Out is getting a contemporary twist, with new Cadbury Time Out Wafer hitting the shelves this month.
The latest innovation from Cadbury features three layers of chocolate sandwiched between sheets of wafer. With 111 calories per bar, it is the ideal snack. Priced at 35p and available as a price marked pack, the new single finger offering also represents great value for consumers.
The launch will be supported by POS to help retailers make the most of the opportunity, including free standing display units, gutter trays, dump bins and counter units.
Nuria Antoja, marketing manager at Cadbury Singles at Mondelēz International, says, “We’re seeing increasing consumer demand for lighter snacks, and Cadbury Time Out Wafer meets this need particularly well. With 111 calories, it keeps the great chocolatey taste and crispy wafer texture of Cadbury Time Out, and at a great low price point.
“The product has proved highly successful in our testing, and we’re confident it will be a big hit with customers and help drive category growth.”