Innovative Bites expands range with Twinkies addition
UK sweets supplier and manufacturer Innovative Bites is expanding its snack and confectionery range with Chocolate Peanut Butter flavoured Twinkies.
A combination of chocolate and delicious peanut butter, the latest edition is available from Sainsbury’s and other retailers across the UK. The sweet sponge cake already comes in flavours original and banana, with new flavour available in packs of 10 (RRP £4).
Vishal Madhu, director of Innovative Bites, says, “Consumers insatiable appetite for all things American continues to grow, so it made perfect sense to extend our Twinkies product range offering within the UK.”
“Peanut butter is the latest flavour trend for our customers, as well as consumers – I have no doubt that this new line will prove just as popular amongst those looking to indulge their sweet tooth. Innovative Bites is excited to be the only official and exclusive distributors of the new Twinkies flavour in the UK and Europe along with the rest of the Hostess portfolio of snacks.”
