Indians eat more ice cream
According to Canadean, India is the most rapid growing ice cream market globally. Indian consumers are becoming regular patrons of ice cream parlours, and despite consumption of ice cream for each person in India being the lowest across major global markets in 2013, this is set to rise fast.
Traditionally Indian consumers have seen ice cream as an occasional treat for the hot summer. However, the growth of ice cream parlour culture in India is causing this perception to change, leading to more Indians enjoying their ice cream throughout the year and a greater demand for take-home products. Sales of take-home ice cream are expected to rocket, growing at a compound annual growth rate of 15.5% from 2013-2018.
According to Catherine O’Connor, senior analyst at Canadean: “Buoyed by rising disposable incomes, increasing home-freezer ownership, and the growing reach of cold-chain distribution pathways in the country, the time is now for the Indian ice cream market.”
“Manufacturers of packaged ice cream can tap into the popularity of the parlour by presenting fun products for sharing occasions, as well as ice cream party kits that allow consumers to add their own toppings to products, creating a fun, novel experience for all the family to enjoy together”, says O’Connor.