Promotional Skittles packs

Skittles is teaming up with Xbox to offer consumers the chance to win an Xbox One with every promotional bag sold from early June until the end of the year.

Available from 8 June until the end of this year, a unique code will feature on packs of Skittles Fruits, Sours, Confused and Wild Berry flavours, on both the55g individual bags and 174g sharing bags. After purchasing a promotional pack, consumers can then enter their unique code on www.skittleswin.com and play a Skittles game to be in with a chance of winning.

Dan Newell, Wrigley Confections Marketing Manager says, “With over 33.6m active gamers in the UK, this partnership with Xbox represents a great opportunity to tap into this growing trend and to drive sales. Last year’s partnership was a huge success and helped increase the number of households purchasing Skittles in 2015 compared to the previous year. We expect this year’s on-pack promotion to be even bigger and more successful; retailers should therefore ensure their range is well stocked in order to profit from this promotion.”

The launch will be supported by a new television ad campaign, social media and by newly designed POS materials to drive impact and awareness in store.