Eat Real announces £250,000 marketing campaign
Healthier snacking brand Eat Real has announced a £250,000 ‘Which Real Are You?’ campaign.
Targeted at 13 million consumers, the campaign has been developed by The Listen Group and will “reflect the way in which social media has helped shape the growing trend for people to share images of themselves having fun”.
Debbie King, director of commercial sales and marketing at Eat Real, says, “The way we now share selfies of dancing, of the food we eat and of people having fun led to the development of the idea that great ingredients and images celebrate current lifestyles.”
Chris Horrocks, marketing & communications director at The Listen Group, adds, “Prior to planning and managing the advertising campaign on behalf of Eat Real, we explored the latest social media trends and behaviours across the UK. From the research carried out we then created a concept of word play, intertwined with vibrant images of fun and healthy living.”
“The idea was to give the brand a new and much more modern look, whilst retaining the equity of the established product.”