Shoppers expect higher prices, notes IGD Shoppertrack
Nine out of ten (90% of) shoppers expect food prices to be more expensive in the year ahead, according to the latest research from IGD ShopperTrack. And they are planning to use several strategies to help them manage their budgets.
- 29% of shoppers intend to use more discount grocery stores in the next 12 months
- 16% say they will do more of their shopping at frozen food specialists over the same period
Older shoppers are more likely than younger ones to expect food inflation to go up:
- 96% of shoppers aged 55+ v. 78% of 18-34 year-olds expect food prices to be more expensive in the next 12 months
Shoppers with secondary school children are more likely to increase their use of grocery discounters:
- 39% of shoppers with children aged 11- 18 v. 27% of those without children expect to increase their use of grocery discounters over the next year
Joanne Denney-Finch, chief executive, IGD, says, “The vast majority of shoppers believe that food inflation is set to increase over the next 12 months. They are not taking it lying down and instead are prepared to sacrifice some of their time by shopping around at different retail formats, from discounters to frozen food stores, to get the best deals.
“Although shoppers are looking for value, they are still interested in maintaining their values and are prepared to pay for this: nearly half of shoppers (49%) say supporting local or British products is important to them when choosing what groceries to buy. But shoppers in some parts of Britain are more focused on price: those in Scotland are the most likely of any region to focus on saving on money in the year ahead.”