NCA announces international strategic planning process
The National Confectioners Association will conduct a planning initiative to implement an international strategic plan to examine how NCA can best serve its members’ needs in identifying and entering international markets.
By commissioning the development of an international strategic plan, NCA will evaluate current markets and activities while identifying new targets to generate a long-term increase of US confectionery exports.
The plan will connect NCA staff, industry members and NCA’s international representatives to generate a unified effort toward enhancing the association’s core international focus while addressing constraints that US confectioners face in a current volatile business environment.
“Creating an international strategic plan is a crucial step in identifying key goals going forward,” says NCA President Larry Graham. “The information we gather will result in a framework for future decisions for international activities and marketing decisions.”
He adds that the plan comes at an important time for the US economy as the White House recently announced President Obama’s National Export Initiative, a program aimed at doubling U.S. exports during the next five years.
NCA will work with Bryant Christie Inc. and Euromonitor International to effectively assess the current international efforts and compile industry and market research. Based on the assessment and research, tactical and tangible recommendations will be made guiding an overall strategic direction for NCA’s international market development.
“The development of NCA’s International Strategic Plan will produce a clearly defined, Unified Export Strategy that will add value to all industry members, both large and small companies, planning to develop an export business,” says Frank Amato, the chairman of NCA’s International Development Committee.