Soul Fruit debuts three new flavours
UK snack brand, Soul Fruit, is launching three new lines of its tropical dried fruit snacks, to satisfy the sweet cravings of snackers everywhere.
Tapping into the growing demand for exotic tastes and wholefoods, Soul Fruit is launching its all natural; Jackfruit Chips, Keo Mango Chips and Soft Dried Keo Mango. 100% fruit with no added sugar or additives. According to the brand, these new offerings appeal to those health conscious consumers seeking snacks with increased health benefits.
“We are incredibly excited for people to try our new varieties,” says Daniel Twiss, co-founder of Soul Fruit. “When we launched with our Dragon Fruit snacks last year, we knew there was a real opportunity to bring something new to the dried fruit snack market and we’re pleased to now be able to extend our range.”
Soul Fruit launched in 2021 with the goal of providing more exotic options in the dried fruit market, which has seen 40% growth in the last five years. Health-conscious millennials are driving the demand, but many brands still remain stoic to the usual fruit choices when it comes to snacking. Soul Fruit is pushing the boundaries by offering customers unique & exciting varieties of dried fruit snacks.
“People are crying out for unusual and exotic tastes and these new products not only provide something exciting and different, but they also appeal to those time-poor snackers who want to eat healthily and consume products with added health benefits,” adds Daniel.
Low in calories, fat and counting towards one of the five a day, the three new products are also brimming over with antioxidants.
Soft Dried Keo Mango, Keo Mango Chips and Jackfruit Chips launch this month into Selfridges and are available to retailers, cafes and restaurants nationwide, RRP £1.79 a pack. They are vegan and gluten free.
For more information about Soul Fruit, visit: www.soulfruit.co.uk.