Cadbury introduces Darkmilk ice cream
Image: Cadbury (cropped for editorial purposes only, full version below)
International ice cream company Froneri has announced the latest addition to its Cadbury ice cream portfolio, Cadbury Darkmilk.
Launching March 2022, this product appeals to the adults in the household, bridging the gap for desire to taste a darker, richer chocolate, according to Froneri. The Cadbury Darkmilk has a creamy vanilla ice cream with the richest creamiest chocolate centre.
Darkmilk marks the latest launch from Cadbury ice cream, which already includes household favourites including Dairy Milk, Flake99 and Buttons.
Brunhilde Van Antwerp, UK head of Marketing for Cadbury ice cream comments: “At Cadbury ice cream, we wanted to introduce a product that caters specifically for more grown-up taste buds looking for a richer chocolate taste experience. Cadbury Darkmilk delivers perfect combination of rich and creamy flavours for moments of true indulgence.”
“Our research found that 43% of consumption at family occasions are adults making them a consumer that can’t go a miss (Kantar Usage, Occasions, Family Dinner and Family Snacking 52we). Darkmilk is the ice cream that will hit the sweet spot without question.”
“Already a taste loved by many; the Darkmilk confectionary range holds a brand value of £14,7 million (Kantar Total Chocolate, Total Market, 52 we), so we are confident that the consumers are going to enjoy the new Darkmilk ice-cream stick.”
“We have an exciting launch planned for Darkmilk, with a full marketing campaign in the pipeline which will feature a new TV creative, PR and social media activity.”
Cadbury Darkmilk, sold in packs of 4, will be made available in major retailers from March 2022 at RRP £3.00.
Image: Cadbury
