Tic Tac releases new Strawberry & Cream flavour

Mint and strawberry fans alike can for the first time ever immerse themselves in the flavourful fun taste of the newest addition to the Tic Tac portfolio, Strawberry & Cream, a delightful mix of refreshing and sweet-creamy strawberry flavours, at an exclusive one-day only pop-up event.

The Tic Tac Experience, taking place in Chelsea Market in New York City on Friday 28 April, will give fans an opportunity to enter the world of Tic Tac through a 360-degree multi-sensory experience. At each turn attendees will encounter delicious surprises that bring the iconic mint brand and Strawberry & Cream flavour to life through branded hands-on activities including a DIY label station, mix and match sample wall, interactive games, and insta-worthy photo opportunities as they take their taste buds on an adventure.

“Our fruit flavours continue to be fan favourites, so we are thrilled to launch Strawberry & Cream through our inaugural Tic Tac Experience,” said Endri Shtylla, marketing director, Tic Tac at Ferrero USA, Inc. “Tic Tac has had a successful year holding a top spot in the mint category and we’re proud to continue to deliver innovation to our fans and have them interact with the brand in a refreshing and exciting new way with this branded pop-up experience.”

The Tic Tac Experience will be open for consumers free of charge on Friday 28 April from 11am – 7pm/ET at Chelsea Market (75 Ninth Avenue, New York, NY 10011).

Tic Tac Strawberry & Cream is rolling out on shelves nationwide and is available for purchase in a 1oz single pack for $1.59 and a 3.4oz bottle pack for $3.79 in stores and online.

For more information on Tic Tac, please visit www.tictac.com. Stay up to date on all things Strawberry & Cream by following @TicTacUSA on social.


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