Pop-Tarts introduces new flavours

Pop-Tarts has unveiled its newest flavour innovation, Frosted Chocolatey Chip Pancake. Perfect for enjoying morning, noon or night, this flavour packages up all the best parts of chocolate chip pancakes in an easy-to-eat toaster pastry – no syrup or utensils required.

“Pop-Tarts fans know and love the brand for reimagining familiar flavours into Crazy Good toaster pastries. The new Pop-Tarts Chocolatey Chip Pancake flavour is no exception,” said says Heidi Ray, senior director of marketing, Pop-Tarts. “Now fans can enjoy the tantalizing taste of buttery, chocolatey pancakes anytime, opening a whole new world of breakfast and snacking experiences.”

The diner-inspired flavours don’t stop there. In July, the brand also announced that Pop-Tarts Frosted Strawberry Milkshake is officially coming back to shelves thanks to the many passionate fans advocating for its return. First debuted in the 2000s, this sweet and creamy strawberry flavour offers the delightful taste of a strawberry milkshake in a portable pastry you can enjoy anywhere, anytime.

Find Frosted Chocolatey Chip Pancake and Frosted Strawberry Milkshake Pop-Tarts at Walmart this month in 16-count boxes for an SRP of $4.86. Both flavours will also roll out to retailers nationwide in December.

For more information and to stay in-the-know on all things Pop-Tarts, follow Pop-Tarts on TikTok, Instagram, and Facebook.

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