Limited edition Starbust packs launch in Asda
Earlier this year, as part of the relaunch of Starburst, which encourages consumers to ‘Let their starburst out’, shoppers at Asda were given the chance to choose their favourite ‘Red’ Starburst flavours. The winning flavours will be available exclusively to Asda from next week in a new family friendly sharing size pack on a limited promotional £1 offer.
The campaign invited Asda shoppers to sample a selection of ‘Red’ flavours and to pick their preferred one, with those taking part also being entered into a prize draw to win a year’s supply of the winning flavour. Over 18,000 shoppers took part in the in-store sampling activity and Asda Facebook competition, and the flavours that received the most votes will be launched in limited edition ‘FaveRed’ Starburst bags in Asda stores across the UK.
Commenting on the campaign, Asda’s confectionery buyer, Rob Benyan, says, “With over 18,000 of our shoppers taking part to help choose their favourite FaveReds,this campaign proved to be a great example of how we are working closely with our customers to ensure our continued lead in the market. The partnership with Wrigley’s underlines our commitment to provide our customers with the product they want, in the format they want and the price they expect from Asda. As the leading retailer in the fruit confections sector, we are delighted with the level of engagement and the support from customers we have received throughout this campaign and this will be crucial in continuing to contribute to strong category growth now and in the future.”
