It takes blue to tango
Rose Marketing, UK sales and marketing operation for leading Irish producers Rose Confectionery, has launched Tango blue raspberry bon bons to add to their successful range.
Tango blue raspberry crushed ice drinks are currently only available exclusively in selected UK cinemas. Tango brand owners Britvic, working closely with Rose, have recognised the massive growth and appeal blue raspberry flavour also has in confectionery.
This is in part due to the ever increasing popularity of US candy flavours with teens here in the UK. It also fits well with Rose’s strategy for the continued development and introduction of innovative flavours and products within their range.
The bon bons are packed with flavour and are a tangy chewy treat available in traditional sweet shop weigh out jars of 2.7kg.
Steven Watt, managing director of Rose Marketing comments, ”We are really excited about the launch of our new blue raspberry Tango bon bons. The feedback from our customers and support from Britvic has been fantastic.”
Ian Downes of Start Licensing, Britvic’s appointed licensing Agency adds, ”Britvic are pleased to be working with Rose Marketing on this new line into a market which is eager to see more ‘blue raspberry” flavour product. Rose are proven innovators in their field and are sure to be successful with this launch.”