Functional bars generate more profit
Herza Schokolade is one of the few international private label manufacturers to produce the chocolate for its protein bars itself. One example is a protein bar with a protein content of 30%, which consists only of chocolate and crispies; unlike other products it contains no core mass. The proteins are worked directly into the chocolate, which in turn is fortified with protein crispies. This method makes for a much stronger chocolate flavour, and the bars reach a wider target group. They appeal both to athletes and to nutrition-conscious consumers who look for a health benefit besides enjoying the taste of confectionery.
Functional bars are available in different flavours and chocolate coatings. New additions to the range are bars with bi-colour chocolate. Thanks to a special production method the company is able to produce bars that are coated with white chocolate, for example, and have an underside of dark chocolate – a novelty in the market.
For an intensive chocolate flavour and a really crunchy effect, Herza has developed double-coated protein bars. They contain a creamy filling that is first coated with chocolate and then sprinkled all round with crispies or nuts and finally given another coating of chocolate.
For suppliers of confectionery bars who want to brighten up the market with new ideas, energy bars are the ideal solution. They contain a high caffeine and taurin content and therefore serve as a quick and handy energy boost between meals. They are available in many different flavours.
