Jelly Belly unveils nutritional labelling
Jelly Belly Candy Company is rolling out voluntary front-of-package nutrition labelling on its most popular packaged products. Packages will begin appearing on US shelves in Autumn 2013. The company is committed to taking steps to provide nutrition information in a manner that is easily understandable for the consumer.
Labelling will highlight information such as calories and fat content. By providing the information up front, Jelly Belly joins the National Confectioners Association (NCA) and other manufacturers eg Hersheys, in support of adopting a method that helps consumers easily access information necessary to make decisions about their diets.
“Front-of-package labelling is the future of our industry and Jelly Belly Candy Company is committed to being an early adopter of this movement,” says Bob Simpson, president and COO of Jelly Belly and chairman of the NCA. “Transparency and clear communication on the part of the manufacturer allow consumers to make informed choices when the moment for a sweet treat strikes.”
Jelly Belly beans are four calories per bean, with an average 40g serving size of approximately 140 calories. The beans are fat, peanut, dairy and gluten free, as well as being vegetarian and OU Kosher certified.