‘Braver with flavour’ snacks
Great Food has launched a new range of snack products to take advantage of the rapidly expanding vegetarian market.
Great Food prides itself on being “braver with flavour” and the products have been developed to offer consumers an exciting alternative to vegetarian foods currently on the market.
The range includes: Sweet Potato Pakora, Spinach & Pine Nut Bites and Mediterranean Falafel, all accompanied by individual pots of houmous dip; and Houmous – Spicy Harissa, Mediterranean, Lemon & Coriander and reduced fat Mediterranean Style houmous.
Jane Rayner, marketing director of Great Food explains: “Great Food is all about great tasting food which happens to be vegetarian. It’s also gluten free and dairy free as well as being Kosher and Halal. The company has already been very successful within the specialist food sector and we have now developed the brand to appeal to a wider audience in order to reflect the changes in people’s lifestyles and in their approach to food.
Great Food prides itself on producing food that is great tasting, packed with texture and is baked not fried making it a much healthier option.
Great Food has recently undergone a complete rebrand and is now in vibrant and eye-catching packaging, to give the range more ‘stand out appeal’ on the shelves. This will drive consumer interest, and is supported by a new consumer focused website.
The relaunch is backed by a PR campaign.
