Crisp flavours campaign
Lay’s has announced the return of its ‘Do Us A Flavor’ contest. As of 20 January this year right up to 30 March, fans are invited to submit their ideas for a new potato chip flavour in return for the chance to win $1 million.
This time around, Lay’s is asking fans to also include the location that inspired each idea. Later this year, four delicious finalist flavours will be fully developed, brought to store shelves and voted on by America. Fans can submit their ideas at www.DoUsAFlavor.com, through Twitter (follow @Lays for details), through the Lay’s Facebook page or by using their mobile phone to text FLAVOR to CHIPS (24477).
“With two US ‘Do Us A Flavor’ contests complete, millions of consumers from just about every corner of the country have weighed in on the next great potato chip flavour,” said Jeff Klein, vice president of marketing, Frito-Lay. “Time and again, these fans have told us they’ve drawn inspiration from their favourite locations all around the US – from the cities where they live to their favourite vacation spots to the places they’ve travelled to see friends and family. So this year, we decided to take America’s love of diverse flavours to a whole new level and let it inspire our next contest winner.”